Team SMR


29 Mar 2015



New for 2015, Serge DeNimes announces the launch of Serge Ambassadors. The program has been set up by Serge DeNimes’ founder Oliver Proudlock, as a platform for emerging talent from all walks of life.

Acting as a catalyst, Serge Ambassadors will be supporting specially selected talent both creatively and socially, helping them inspire and interact with a dynamic, fashion conscious audience.

Seb Morris, professional racing driver, has been announced as Serge DeNimes’ first brand ambassador. Aged 19 and hailing from Marford in Wales, Seb has been a promising driving talent since 2007. From winning the British Formula Renault Championship in 2012, Seb has go onto be named one of the British Racing Drivers Club Rising Star along with appearing in his own documentary on Sky Sports F1, ‘Britain’s Next F1 Star’. (View Part 1, View Part 2

Both Seb Morris and Serge DeNimes will be working collaboratively on various projects over the coming year, blurring the lines between streetwear and race car driving. 

Seb is looking forward to representing Serge DeNimes along side his race season in GP3. GP3 is on the F1 package all races will be shown on Skysports F1